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Volvo is planning a big announcement on September 21st with CEO Jim Rowan that they say will "present our vision for the future of safety and Volvo Cars – and offer the first glimpse of some of the new technologies that come as standard on our next fully electric SUV."

The ‘Safety in Mind’ keynote will premiere on the Volvo Cars YouTube channel.


Later this year, we will reveal our new, fully electric flagship SUV. Born electric and defined by software, it’s a demonstration of our future and marks the start of a new era for safety, and the company.

For nearly 100 years, our purpose has been to innovate and set new standards to save more lives. With our latest car we continue that legacy by introducing new technologies that will help us progress towards our vision: that no one should be seriously injured or killed in a new Volvo car.

Before we show you the car later this year, Jim Rowan will present our vision for the future of safety and Volvo Cars – and offer the first glimpse of some of the new technologies that come as standard on our next fully electric SUV. It will include innovative features designed to increase your safety as well as those around you.

The ‘Safety in Mind’ keynote will premiere on the Volvo Cars YouTube channel. Don’t miss it – subscribe already to get notified and stay updated on future news.

See you on 21 September.

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