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The next-generation XC90 might not actually be named the XC90 at all. Volvo CEO Hakan Samuelsson said in a recent interview that their flagship SUV's name “will start with a vowel.”

This is interesting when back in October it was revealed Volvo filed a trademark for the name "Embla". Maybe they're going to change the name as part of the shift to a fully electric platform.


 

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Autoblog is now reporting the news about the Embla name and how it could be for the XC90.


Citing a trademark application filed in Europe in 2021, British magazine Autocar believes it has uncovered the big SUV's new name. While a trademark or a patent filing is never a guarantee that a feature, a name or a car is right around the corner, we know that Volvo plans to ditch its alphanumerical naming system in the near future to start giving its cars real names. "We're going to give cars a name as you give a newborn child," explained outgoing company boss Håkan Samuelsson. He also confirmed the next XC90's name will start with a vowel.

Embla, your author just learned, is the first woman created by the gods according to Norse mythology. Its etymology is seemingly lost to history. It appears that Volvo wants to build on the Thor's Hammer lights and continue putting its Swedish heritage front and center. Viewed in that light, Embla is a relatively good choice. It's reasonably easy to pronounce, even for folks outside of Scandinavia, and it's original; it's likely not a name that you hear on a daily basis. It's also relatively soft — Volvo Yggdrasil Recharge arguably has less of a ring to it.
 
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