[EVolvo]

The next-generation XC90 might not actually be named the XC90 at all. Volvo CEO Hakan Samuelsson said in a recent interview that their flagship SUV's name “will start with a vowel.”

This is interesting when back in October it was revealed Volvo filed a trademark for the name "Embla". Maybe they're going to change the name as part of the shift to a fully electric platform.

Volvo XC90 Successor Name To Start With A Vowel, Maybe Embla

In a recent interview with Automotive News, CEO Hakan Samuelsson provided some details about the new flagship SUV of the Swedish brand.

www.motor1.com

2022 Volvo Embla: Brand CEO, trademarks hint at XC90 successor

The Volvo XC90's replacement could adopt the Embla name, new rumours suggest, referencing Norse mythology and its significance to Volvo's future.

www.drive.com.au

 

[EVolvo]

Autoblog is now reporting the news about the Embla name and how it could be for the XC90.

Next-generation Volvo XC90 could wear the Embla nameplate

Volvo's next-generation XC90 will reportedly be called Embla to the signal the company's move away from its alphanumerical naming system.

www.autoblog.com

Citing a trademark application filed in Europe in 2021, British magazine Autocar believes it has uncovered the big SUV's new name. While a trademark or a patent filing is never a guarantee that a feature, a name or a car is right around the corner, we know that Volvo plans to ditch its alphanumerical naming system in the near future to start giving its cars real names. "We're going to give cars a name as you give a newborn child," explained outgoing company boss Håkan Samuelsson. He also confirmed the next XC90's name will start with a vowel.

Embla, your author just learned, is the first woman created by the gods according to Norse mythology. Its etymology is seemingly lost to history. It appears that Volvo wants to build on the Thor's Hammer lights and continue putting its Swedish heritage front and center. Viewed in that light, Embla is a relatively good choice. It's reasonably easy to pronounce, even for folks outside of Scandinavia, and it's original; it's likely not a name that you hear on a daily basis. It's also relatively soft — Volvo Yggdrasil Recharge arguably has less of a ring to it.