The next-generation XC90 might not actually be named the XC90 at all. Volvo CEO Hakan Samuelsson said in a recent interview that their flagship SUV's name “will start with a vowel.”
This is interesting when back in October it was revealed Volvo filed a trademark for the name "Embla". Maybe they're going to change the name as part of the shift to a fully electric platform.
In a recent interview with Automotive News, CEO Hakan Samuelsson provided some details about the new flagship SUV of the Swedish brand.
The Volvo XC90's replacement could adopt the Embla name, new rumours suggest, referencing Norse mythology and its significance to Volvo's future.